About Us

About Us

redefine the way women experience fashion.
Alif by Moon is an online women’s clothing boutique based in Faisalabad, Pakistan. We design and hand-finish ethnic, vintage, casual and semi-formal dresses for modern women — blending traditional craftsmanship with contemporary silhouettes. Our promise: premium fabrics, meticulous stitching, and stylish looks priced for everyday wardrobes (PKR 1500–8,000).
Our Story

From Vision to Vogue

What started as a love for timeless Pakistani textiles grew into Alif by Moon — a digital boutique for women who want elegance without compromise. Founded by local fashion enthusiasts, our brand connects skilled artisans with modern design to create stitched dresses that celebrate heritage, comfort and youthful style. We launched online to make quality Pakistani fashion accessible nationwide.

Our Craftsmanship & Quality Assurance

delivering products that embody the highest standards of quality

Every Alif by Moon piece is carefully sourced and stitched. We select breathable fabrics (lawn, chiffon, silk blends) and use detailed embroidery or prints chosen for durability and beauty. Garments go through rigorous quality checks before shipping — seam strength, stitch finish, color consistency and accurate sizing are verified on every order.

What We Offer

Conscious Fashion for a Better Tomorrow

  • Nationwide delivery: 3–7 business days (express options where available).

  • Cash on Delivery (COD): Available across Pakistan for convenience and trust.

  • Free shipping: on orders over PKR 6,000.

  • 14-day easy returns & exchanges: If an item is unused and tags are intact. See our Shipping & Returns page for details.

  • We provide clear size charts and a how-to-measure guide on every product page. If you’re unsure, contact our support on WhatsApp and include your measurements — we’ll recommend the best size.

  • We love seeing customers style their Alif by Moon pieces. Tag us on Instagram @alifbymoon and get featured. Read customer reviews on product pages — authentic feedback helps us grow and improves our fits.
Collections & Price Range

embrace timeless style!

— Casual Dresses: Everyday stitched dresses, comfy fabrics — starting around PKR 3,000.

— Ethnic & Vintage: Hand-inspired embroidery, classic silhouettes with modern fit — ideal for family gatherings and festive days.

— Semi-Formal Dresses: Elevated pieces with premium detailing — PKR 5,000–8,000.

— Accessories: Curated Jewellery pieces to complete your look.

— We design for women aged 16–35 — college students, young professionals and style-conscious shoppers across Pakistan.

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