Privacy Policy — Alif By Moon

Effective date: 09-11-2025
Website: https://alifbymoon.com
Business name: Alif by Moon
Email: info@alifbymoon.com

1. Who we are

Alif by Moon is an online women’s clothing boutique based in Faisalabad, Pakistan. We operate the website https://alifbymoon.com. This Privacy Policy explains how we collect, use, store and share your personal information when you use our website, place an order, contact us or subscribe to our communications.

2. Information we collect

We collect information so we can process orders, communicate with you, and improve our services. Types of information we collect include:

Personal information you give us:

  • Name, email address, phone / WhatsApp number, billing & shipping address, order details and any notes you provide during checkout or in messages.

  • Account details if you register (username, email).

Automatically collected information:

  • IP address, browser type, device type, pages visited, referrer URL and other analytics data.

  • Cookies and similar tracking technologies (see section “Cookies” below).

Payment information:

  • We do not store card numbers on our servers. Payment card data is processed securely by our payment provider. For Cash on Delivery (COD) we only collect name, address and phone to fulfill the order.

3. Comments (site comments & reviews)

When visitors leave comments or product reviews we collect the information shown on the comment/review form (name, email, comment), and we also collect the visitor’s IP address and browser user agent to assist spam detection. After approval, the comment or review and the public profile picture (Gravatar) may be visible to other users.

We may send an email notification in response to your comment or review (for moderation or follow-up).

Gravatar: An anonymized hash of your email may be sent to Gravatar to determine if you are using a Gravatar account. Gravatar’s privacy policy is available at https://automattic.com/privacy/.

4. Media (images & EXIF)

If you upload images to the site (for example as part of a review) avoid uploading images that contain embedded location data (EXIF GPS), because visitors can download and extract such location data from images on the website.

5. Cookies & tracking technologies

We use cookies and similar technologies to remember your preferences, help with the shopping cart, analyze site traffic, and provide personalized marketing.

Common cookie types we use:

  • Essential cookies — required for the site to function (cart, login, checkout).

  • Performance & analytics cookies — e.g., Google Analytics, to understand how visitors use the site.

  • Functional cookies — remember your site preferences and form entries.

  • Marketing cookies — used by third parties (e.g., Meta / Facebook Pixel) for advertising and retargeting.

Cookie retention examples:

  • Login cookies: 2 weeks (if “Remember Me” selected)

  • Comment form cookies: 1 year

  • Analytics cookies: as set by the analytics provider

You can disable cookies in your browser, but some parts of the site (cart, checkout) may not work correctly. To opt out of Google Analytics tracking, visit https://tools.google.com/dlpage/gaoptout.

6. Embedded content from other websites

Articles or product pages may include embedded content (e.g., YouTube videos, Instagram posts). Embedded content behaves as if you visited the external website directly: those sites may collect data about you, use cookies, and track your interactions. Review the privacy policies of those third-party sites for details.

7. Who we share your data with

We only share personal information when necessary to provide the service or when required by law. Typical recipients include:

  • Payment processors (to complete online payments).

  • Shipping & courier partners (to ship your order).

  • Analytics & advertising providers (e.g., Google Analytics, Meta/Facebook Pixel) — only if you opt-in or where legitimate interest applies.

  • Service providers (email service, hosting provider, CRM, fraud prevention services).

All third parties are required to protect your data and only use it for the purposes we specify.

Automated checks / spam detection: Comments and form submissions may be checked by automated spam detection services.

8. How long we retain your data

We retain personal data only as long as needed for business and legal purposes:

  • Order data (billing & shipping): retained for 5 years for accounting and legal compliance.

  • Contact form messages: retained for 1 year (unless you request deletion).

  • Customer accounts: retained until account deletion or inactive for a period you request.

  • Comments & reviews: stored indefinitely by default (used for moderation and context) — you can request deletion.

If you would like us to erase or export your personal data, please contact support (see section “Your rights” below).

9. Your rights over your data

Depending on your local laws you may have rights including:

  • Request access to a copy of personal data we hold about you.

  • Request correction of inaccurate or incomplete data.

  • Request deletion of your personal data (subject to legal or accounting retention obligations).

  • Withdraw consent for marketing messages at any time (unsubscribe link in emails).

  • Request transfer/export of your data in a common machine-readable format.

To exercise these rights, contact us at info@alifbymoon.com with subject line “Data request”. We will respond within a reasonable timeframe.

10. How we protect your data

We use industry-standard measures (SSL/TLS encryption, secure hosting, access controls, regular backups and plugin updates) to protect your personal information. While we do our best to protect data, no system is completely immune to risks — please avoid sharing sensitive payment information over email or WhatsApp.

11. Children’s privacy

Our services are intended for persons aged 18 and over. We do not knowingly collect personal information from children under 18. If you believe a child has provided us with personal data, contact us so we can delete it.

12. Where your data is sent (international transfers)

Some of our third-party service providers (analytics, payment processors, email) operate or store data outside Pakistan. Where data is transferred internationally, we use providers who employ adequate security measures. By using our site you agree to such transfers as necessary to provide the service.

13. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically. We Shall change any thing on our website with out any prior notice. If you are interacting ,ordering and seeing any thing related to our website and brand you are agreed with our all terms and conditions and pages. 

14. Contact & data requests

For questions about this Privacy Policy, to request access, correction, deletion, or to unsubscribe from marketing, contact:

Alif by Moon
Email: info@alifbymoon.com
WhatsApp: https://wa.me/03291553660

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